Celebrity-backed CBD “restore” drinks are suddenly everywhere—from music legends with hemp-infused coffee to Hollywood investors supporting cannabis tonics. For wellness-minded consumers, these beverages blend star power with a promise of calm, recovery, and a gentler alternative to traditional alcohol or energy drinks.

At the center of this movement is the rapid rise of the CBD beverage market itself. Analysts estimate that CBD-infused drinks are growing steadily as consumers seek functional beverages that support relaxation, balanced energy, and post-exercise recovery. Within that growth, celebrity-endorsed and celebrity-owned brands have become powerful amplifiers, helping CBD restore beverages feel both aspirational and accessible.

A standout example is Willie Nelson’s Willie’s Remedy line, which includes hemp-infused coffee and tea designed to deliver “focus from the caffeine plus calm from the cannabis.” For everyday consumers who may be curious about CBD but hesitant to try smokeable or high-dose products, a familiar format—morning coffee or afternoon tea—feels like an easy, low-pressure way to explore CBD for recovery and relaxation.

Celebrity involvement has also expanded in the broader cannabis beverage category, especially in drinks marketed as modern alcohol alternatives. Cann, for example, a micro-dosed cannabis “social tonic,” has attracted a wide range of celebrity investors, including Gwyneth Paltrow, Kate Hudson, Baron Davis, and other notable entertainers and athletes. While Cann’s lineup features low-dose THC rather than strictly CBD, its mainstream success has helped normalize cannabis-based beverages in general—something that directly boosts interest in CBD restore drinks.

This rising interest also aligns with major consumer shifts. Functional beverages—from mood-boosting sodas to adaptogen blends—are growing in popularity as drinkers look for convenient wellness support. At the same time, the “sober curious” and “damp lifestyle” movements are driving millions to explore non-alcoholic options that still offer relaxation or a sense of ritual. CBD restore beverages fit perfectly into this space, offering calm, muscle and mind recovery, and a more mindful way to unwind.

Celebrities add an extra layer of relatability. Their stories—whether rooted in grueling travel schedules, athletic strain, or high-pressure careers—mirror how many consumers feel in their daily lives. When a touring musician supports CBD coffee to ease tension or an actor invests in cannabis beverages as a mindful alternative to cocktails, it reinforces the idea that these drinks are tools for balance, not fleeting fads.

Of course, experts note that CBD research is still developing, and regulations vary greatly across regions. Because of this, leading brands emphasize transparency through third-party lab testing, clear dosing, and consistent ingredient standards to reassure consumers who value safety and clarity.

Still, forecasts suggest the cannabis-beverage category—CBD included—will continue expanding at a strong pace in the coming years. As wellness-centric shoppers look for drinks that help them recover, reset, or stay balanced, celebrity-endorsed CBD restore beverages are positioned to remain a significant part of the conversation.

For now, they’re doing more than adding star power—they’re helping CBD move fully into the mainstream, right alongside cold brew, kombucha, and electrolyte water.